With nearly 20 seasons in the planting industry, the founder of Tree Planter Mafia attributes his personal growth directly to the tree planting industry. He’s planted over 1.5 millions trees by hand and has overseen the planting of millions of trees while guiding countless planters along the way. He recognizes the invaluable impact this industry has had on his own personal development, fostering a level of willpower and resolve that he wishes to share with others.

Passionate about reshaping how tree planters are perceived, he advocates for their recognition as "Industrial Athletes," highlighting the skill and endurance required in this demanding work. Acknowledging the labor shortages affecting various sectors, he believes that improving the capabilities of current planters is essential. By promoting a culture of overall well-being through training, nutrition, and recovery, he aims to empower individuals to achieve more with less. His mission is to attract those who aspire for personal growth, demonstrating that this industry not only has the potential to change lives but can also inspire a deeper commitment to discipline and excellence.